Portland Article

http://www.oregonlive.com/art/index.ssf/2011/10/portland_art_museums_new_logo.html

Deconstructing the LFAS Logo

What we don't like:

• Colours & Shapes=90s
• Outdated
• Font sizing of SCHOOL overrides Fine Arts.
• Message is vagueNot all of the marks make sense
• Looks like ketchup or blood
• Looks like fire through a window
• Leans to the right
• Needs cleaning 

What we like:

• Out of the box idea- exploding
• Majors represented (but not all)
• Like paint-like shape

Recommendations:

• Unique
• Bold/strong contrast/bright colors
• Easy to draw
• Be able to identify school with only logo
• Needs to be simple & powerful
• Movement
• Keep basic essence of current logo
• Maybe include motto: Explore, Create, Inspire

Sharing

Happy Monday! We are going to start the block today with a work block and then a sharing at 9:30 to show your font and logo ideas. Work hard ask if you need help.