5 Bad Ads

Find 5 bad ads that are unethical, shocking, offensive, and/or that are selling something other than the product. Post your ads to your blog and write a short comment for each why you think it is a "Bad Ad." We will have a class critique at 9:10 precisely.

Consumerism & The Advertising Industry

The Story of Stuff
Adbusters Spoof Ads
Designing Your Spoof Ad

Spoof Ad Assignment- you are to design a magazine cover and/or an ad that pokes fun at something to do with the media. It could be something we went over in class together ie. body image, consumerism, exploitation, branding, or think of something that you are concerned about. You can work together in pairs (do both cover and ad), or solo (choose either).
Brainstorm Ideas: First find 5 adds that are not really selling the product that is on the ad, post them to your blog.  Then you are to bainstorm ideas based on Adbusters criteria. Decide what is your message, Identify your audience, figure out the image and play with the text.

What is "Branding"?

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

Powers of Persuasion: TED talks

In class today, we are going to Rory Sutherland on Ted and discuss the power of persuasion.

Dove Beauty Campaign: How does "Dove" change the perception of beauty? Evolution Pros and Cons
A parody of Evolution Slob Evolution

Then there is Onslaught vs Onslaught(er) As much as the Dove Beauty Campaign is a great idea with power positive results, it has other motives other than giving girls confidence and positive body perceptions.

Part 1 Killing Us Softly 4 Part 2 Killing Us Softly

Branding- Advertising Campaign

You may have noticed many different adaptations of a similar design during the Vancouver Olympics 2010. For this assignment, 1st explore and research how designers brand companies and products to tranfer design concepts through out the various formats. Collect 5+ different design variations from the same campaign and post to your blog.

Next, re-visit your business card design and tranfer that idea to different formats. For this design project, adapt your favourite business card design to fit 4 other promotional venues.

1. Advertisement: webpage banner ad, poster, or brochure.
2. Public Ad: transit ad/bus stop, or billboard.
3. Clothing Item: t-shirt, hat, hoodie.
4. Promotional Item: pen, water bottle, balloon, mug

http://www.multiplestreammktg.com/blog/7-tips-for-successful-advertising-campaigns/