Fonts are a complete assortment of type of one style and size. Fonts are expressive, they have personality and are a powerful communication tool. Letter styles are very important in design. They are an identifier of a company, an organization, an event, a band, style of clothing, or tv show... Font styles are so powerful, they can control the way we think and perceive about something.
Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
We are going to explore the power of font choice and various applications of typography in design.
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