Elements- Lines, Shapes, Colour, Texture

How are you going to organize your text in your business card design? Consider all of your information as chunks of text when you are developing your designs. Think of the text as visual elements of your card, not just providing information. After you try designing your business cards using the top 5 typographic systems (from the previous post). Select your favourite layout and then try the following by adapting the use of the following:

1. Line breaks- Lines may be broken at will to make multiple lines.
2. Word and letter spacing (kerning, tracking) - varying letter or line spacing creates different textures. As letter spacing is increased, the word spacing must also increase to avoid confusion.
3. Leading- can be tight to overlapping or wide and airy
4. Shapes (circle, square, triangle)- Shapes can draw attention to specific information
5. Colours & tones- Using colour or tone can change the emphasis in a design. The eye will be drawn to a different colour or tone than the majority of the space.

In the end, you are to have 10 different business card designs.