Mock Advertising

Today we are going to share your ads...

5 Bad Ads

Find 5 bad ads that are unethical, shocking, offensive, and/or that are selling something other than the product. Post your ads to your blog and write a short comment for each why you think it is a "Bad Ad." We will have a class critique at 9:10 precisely.

Consumerism & The Advertising Industry

The Story of Stuff
Adbusters Spoof Ads
Designing Your Spoof Ad

Spoof Ad Assignment- you are to design a magazine cover and/or an ad that pokes fun at something to do with the media. It could be something we went over in class together ie. body image, consumerism, exploitation, branding, or think of something that you are concerned about. You can work together in pairs (do both cover and ad), or solo (choose either).
Brainstorm Ideas: First find 5 adds that are not really selling the product that is on the ad, post them to your blog.  Then you are to bainstorm ideas based on Adbusters criteria. Decide what is your message, Identify your audience, figure out the image and play with the text.

What is "Branding"?

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

Powers of Persuasion: TED talks

In class today, we are going to Rory Sutherland on Ted and discuss the power of persuasion.

Dove Beauty Campaign: How does "Dove" change the perception of beauty? Evolution Pros and Cons
A parody of Evolution Slob Evolution

Then there is Onslaught vs Onslaught(er) As much as the Dove Beauty Campaign is a great idea with power positive results, it has other motives other than giving girls confidence and positive body perceptions.

Part 1 Killing Us Softly 4 Part 2 Killing Us Softly

Branding- Advertising Campaign

You may have noticed many different adaptations of a similar design during the Vancouver Olympics 2010. For this assignment, 1st explore and research how designers brand companies and products to tranfer design concepts through out the various formats. Collect 5+ different design variations from the same campaign and post to your blog.

Next, re-visit your business card design and tranfer that idea to different formats. For this design project, adapt your favourite business card design to fit 4 other promotional venues.

1. Advertisement: webpage banner ad, poster, or brochure.
2. Public Ad: transit ad/bus stop, or billboard.
3. Clothing Item: t-shirt, hat, hoodie.
4. Promotional Item: pen, water bottle, balloon, mug

http://www.multiplestreammktg.com/blog/7-tips-for-successful-advertising-campaigns/

Portland Article

http://www.oregonlive.com/art/index.ssf/2011/10/portland_art_museums_new_logo.html

Deconstructing the LFAS Logo

What we don't like:

• Colours & Shapes=90s
• Outdated
• Font sizing of SCHOOL overrides Fine Arts.
• Message is vagueNot all of the marks make sense
• Looks like ketchup or blood
• Looks like fire through a window
• Leans to the right
• Needs cleaning 

What we like:

• Out of the box idea- exploding
• Majors represented (but not all)
• Like paint-like shape

Recommendations:

• Unique
• Bold/strong contrast/bright colors
• Easy to draw
• Be able to identify school with only logo
• Needs to be simple & powerful
• Movement
• Keep basic essence of current logo
• Maybe include motto: Explore, Create, Inspire

Sharing

Happy Monday! We are going to start the block today with a work block and then a sharing at 9:30 to show your font and logo ideas. Work hard ask if you need help.

Fonts

Fonts are a complete assortment of type of one style and size. Fonts are expressive, they have personality and are a powerful communication tool. Letter styles are very important in design. They are an identifier of a company, an organization, an event, a band, style of clothing, or tv show... Font styles are so powerful, they can control the way we think and perceive about something.

Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

We are going to explore the power of font choice and various applications of typography in design.

Logos

Watch these You Tube Videos: Typolution
Helvetica


* Research logos that use only letters to represent companies.
Find 5-10 logos that incorperate text into the design.
* Design the LFAS logo
* Select a font that suits the personality of LFAS.
* Type the initals and full name.
* Try to abstract the initials.
* You can Stretch, Bold, Italic... your letters.
* You can select a colour other than black.
* Try 5 different variations.
* You can add a simple symbol that represents LFAS.
* Select your best style and post it on your blog.

Happy Birthday Google

Let's create a Google Logo!

LFAS Logo & Blue Dog Press Banner

LFAS Logo-

Let's start to update the LFAS logo... Consider who we are and how to best represent LFAS symbolically  and select a new font for it. We are updating this for the new web site. Then begin to redraw the logo in Illustrator and cosider how we can update.

Blue Dog Press-
Also the writers are working on a school digital newspaper and have asked us to design a logo and a banner for them. Here are some images that Knittel found to start us off:

9 Fonts

When you finish you are to collect 9 different fonts 3 Serif, 3 Sans Serif, and 3 Decorative. Type the style of font as the title of the font and then explain where the font cou;d be used and why. You can also do this in Illustrator. Post to your blog.
But first, watch these:
Trajan, the Movie Font
Font Conference
Font Fight

Letter Design

First we are going to size and copy paste the letter on the letter sized file. Then we are going invert the abstracted letter so that the letter will be reversed and flipped using the "REFLECT" tool on the tool bar. Once we have sized and inverted the design, then we are going to multiply the letter 9 times 3 rows, 3 columns. Afterwards we are going to print out your letter design and post onto the board outside. Post to your blog. Like this...

Pathfinder in Illustrator

How to use the pathfinder

LFAS website citique

Design students... please view the new format of the LFAS web site and let me know what you think. critique, make suggestions, recommendations etc.
http://www.langleyfinearts.com/temp/

Apple of My Eye

Today we are going to share the Apple drawing projects. To prepare your apple you must FILE>EXPORT

select file type "JPG". When the JPEG Opitons window opens, change "CMYK" to RGB. Make the QUALITY high, FORMAT stays the same, keep RESOLUTION to SCREEN. Then upload your apple image to your blog to share.

More Illustrator Techniques- Swirls

Swirl Tutorial
Badge
Different Tutorial for the Gradient Mesh Technique

Illustrator- Creating a Symbol

Make sure you finish the drawing tutorial from yesterday. It will be essential for you to get the basics of the pen tool figured out for many Illustrator assignments that you will be doing this term.

We are going to practice our pen technique by tracing a pre-made symbol from the Illustrator symbol library. Open the Symbol menu, Window>Symbols. There are many to choose from, but keep it simple for starters. Drag your desired symbol to the page. Create a new layer Window> Layer> select "New Layer" in the pop down menu. Make sure the new layer is selected when are drawing. Using the pen tool, draw an outline of the symbol. You can try to colour and fill in colour (you may change the colour). Cover 100% of the symbol as close to the original as possible.

Afterwards, we are going to make our own symbol and add it to our symbol library. Here is a tutorial to show how to create a simple starburst and save it to your symbol library.
http://youtu.be/cnuG76a9Zdw

Intro to Illustrator

First you will have a brief introduction to Adobe Illustrator. We are going to try a few drawing tutorials. It is a massive program, so we are going to start small. Here are a few tutorials to look into on http://www.lynda.com/.

Class Blog

We are going to brainstorm and keep track of ideas through a blog. Here are the steps to start your own blog.

1. Sign-up for a Gmail account. (let me know if you would rather use a different blog tool).
2. Go to Google and sign in.
3. Go to Blogger.
4. Follow the steps to naming and set up your style ie Billy's Blog, or Mary's Designs.
5. Start your first entry to your blog: Elements of Design list the five elements and add your found examples, could be the ones from yesterday, or new ones.
6. Elements of design are: Line, Shape, Texture, Colour, Form.
7. Then email your blog address to me to dusher@sd35.bc.ca

Ask if you need help. Good luck and happy blogging!

Welcome to Digital Design

Welcome to Digital Design. This course will expose and highlight the presence of design in our everyday surroundings, providing a basis for understanding the work and the importance of designers. The disciplines of 2-D graphic design will be exemplified and examined, but we will also explore fashion, architecture, industrial, and interior design. Students will learn how to use Adobe InDesign, Illustrator, Photoshop, Dreamweaver and Flash and will be challenged to produce solutions using design and creative problem solving.

Today we are going to explore the Elements of Design