Business Card Work Period

I will help you work on your ideas today. Ask if you want help.

Illustrator Demonstration

Today I am going to show you different options in using the text tool. We are going to use the rotate tool to spin the text. And then I am going to show you how to type on a path.

Elements- Lines, Shapes, Colour, Texture

How are you going to organize your text in your business card design? Consider all of your information as chunks of text when you are developing your designs. Think of the text as visual elements of your card, not just providing information. After you try designing your business cards using the top 5 typographic systems (from the previous post). Select your favourite layout and then try the following by adapting the use of the following:

1. Line breaks- Lines may be broken at will to make multiple lines.
2. Word and letter spacing (kerning, tracking) - varying letter or line spacing creates different textures. As letter spacing is increased, the word spacing must also increase to avoid confusion.
3. Leading- can be tight to overlapping or wide and airy
4. Shapes (circle, square, triangle)- Shapes can draw attention to specific information
5. Colours & tones- Using colour or tone can change the emphasis in a design. The eye will be drawn to a different colour or tone than the majority of the space.

In the end, you are to have 10 different business card designs.

Typographic Systems

Typographic Systems- Visual Systems of Organizating Text

1. Axial System- All elements are organized either to the left or right of a single axis.


2. Radial System- All elements extend from a point of focus.


3. Dilational System- All elements expand from a central point in a circular fashion.


4. Random System- Elements appear to have no specific pattern or relationship.


5. Grid System- A system of vertical and horizontal divisions.


6. Modular System- A series of non-objective elements that are constructed as standardized units to contain text.


7. Transitional System- An informal system of layered and shifted banding lines of text.


8. Bilateral System- All text is arranged symmetrically centred on a single axis.

Overview of a Typography & Design course

Work Period Today

Try to finish your masterpiece and start designing your business cards.

Welcome Back

I hope you had a great break.

Let's share the Masterpiece projects today. Some of you are finished, some of you are nearly complete, and others have lots to do. So we will figure out how to finish once we see them.

Some may want to work ahead on the next assignment Business Card design.

Masterpiece Work Period

Work on your Masterpiece today. I will be available to help you, if you need it. The Masterpiece project is due Friday.