Wednesday, October 19, 2011
Wednesday, October 5, 2011
Deconstructing the LFAS Logo
- Colours & Shapes=90s
- Outdated
- Font sizing of SCHOOL overrides Fine Arts.
- Message is vagueNot all of the marks make sense
- Looks like ketchup or blood
- Looks like fire through a window
- Leans to the right
- Needs cleaning
- Out of the box idea- exploding
- Majors represented (but not all)
- Like paint-like shape
Recommendations:
- Unique
- Bold/strong contrast/bright colors
- Easy to draw
- Be able to identify school with only logo
- Needs to be simple & powerful
- Movement
- Keep basic essence of current logo
- Maybe include motto: Explore, Create, Inspire
Sunday, October 2, 2011
Sharing
Happy Monday! We are going to start the block today with a work block and then a sharing at 9:30 to show your font and logo ideas. Work hard ask if you need help.
Thursday, September 29, 2011
Fonts
Fonts are a complete assortment of type of one style and size. Fonts are expressive, they have personality and are a powerful communication tool. Letter styles are very important in design. They are an identifier of a company, an organization, an event, a band, style of clothing, or tv show... Font styles are so powerful, they can control the way we think and perceive about something.
Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
We are going to explore the power of font choice and various applications of typography in design.
Wednesday, September 28, 2011
Logos
Watch these You Tube Videos: Typolution
Helvetica
* Research logos that use only letters to represent companies.
Find 5-10 logos that incorperate text into the design.
* Design the LFAS logo
* Select a font that suits the personality of LFAS.
* Type the initals and full name.
* Try to abstract the initials.
* You can Stretch, Bold, Italic... your letters.
* You can select a colour other than black.
* Try 5 different variations.
* You can add a simple symbol that represents LFAS.
* Select your best style and post it on your blog.
Helvetica
* Research logos that use only letters to represent companies.
Find 5-10 logos that incorperate text into the design.
* Design the LFAS logo
* Select a font that suits the personality of LFAS.
* Type the initals and full name.
* Try to abstract the initials.
* You can Stretch, Bold, Italic... your letters.
* You can select a colour other than black.
* Try 5 different variations.
* You can add a simple symbol that represents LFAS.
* Select your best style and post it on your blog.
Tuesday, September 27, 2011
LFAS Logo & Blue Dog Press Banner
Let's start to update the LFAS logo... Consider who we are and how to best represent LFAS symbolically and select a new font for it. We are updating this for the new web site. Then begin to redraw the logo in Illustrator and cosider how we can update.
Blue Dog Press-
Also the writers are working on a school digital newspaper and have asked us to design a logo and a banner for them. Here are some images that Knittel found to start us off:
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