Monday, September 18, 2017

Personal Logo Development

Logo Development
Before you further develop your personal logo, read through the following websites:

Logo Definition
In your blog, briefly define what a logo is.

How to Design a Logo
Read through #2- 5 Principals of Effective logo design.
Compare the three logos and their effectiveness in section #3- Successes and Mistakes.

View the following links and take note particularly the note the evolution of Olympic logos. Notice how they continue to be simplified; the lines, shapes, colours are reduced to the most simple possible. Logos are like poetry, they say the most with the least amount of marks made.

Evolution of Pepsi and Coca-Cola Logos
Olympic Logos

Now take a look at your logo and simplify-minimize-develop ideas-add-subtract-design and redesign... try five different variations of your final personal logo. Try to simplify each with design, but make sure you communicate the basic essence of who you are somehow and keep it simple. When you finish your 5 logo variations, post them on your blog.

If you finish, you will be re-drawing an Illustrator symbol. Choose one and trace over top. Make sure you draw in a different layer- Window-Layers- add a new layer and use it to draw over top/trace. Try using the pen tool, and don't fill until you have the basic shape traced.

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