Personal Logo

Stephan Sagmeister: Happiness by Design

Start by exploring who you are and what to represent:

Who are you (or describe your organization/business)?

Write out 5-10 qualities about yourself/business that you would want to promote.

Highlight the qualities that you want to symbolize.
What are you selling? Who is your audience? What are you promoting?

Then design a personal logo using only your initials:

1. Select a simple font that suits your personality.
2. Type your initials. You can repeat your letters more than once.
3. Re-organize and abstract your initials.
4. Experiment with the combination: Stretch, Squish, Flip, Reflect, Bold, Italic, Overlap, Colour... your letters.
5. You can select a colour other than black.
6. Try 20+ different variations. Post your variations on your blog. 
7. Select your best.

Final Design

1. Then fine tune your final design.
2. Keep it simple
3. Professional.
4. Isolate your best logo on a single document.
5. Post it on your blog.